Notes from the reef.
Ideas, experiments, lessons and observations from building technology ventures.
Not thought leadership for the sake of thought leadership.
Things we're learning while doing the work.
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Notes from the reef.
Studio29 August 2026
Why we build from Jeddah
Proximity to a problem is a research advantage that never shows up on a slide. It is the main reason we build where we do.
ReadThinking23 August 2026
The best outcome is often no company
Every venture studio talks about what it builds. The more useful discipline is deciding what not to.
ReadLearning23 August 2026
The smallest version that proves the biggest assumption
Most teams build a small product when they should be building a small proof. They are not the same thing.
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Occasional ideas and updates from Murjan Studio.